What a great event it was… once again! The 3rd ADNIC YAS RUN was held on November 22nd, 2013 at the beautiful Yas Marina Circuit, Yas Island. This fantastic outdoor family event promotes health and fitness, participation and good fun while giving back to an important charity called Operation Smiles. This year, event attracted more competitors and supporters than ever before, with over 3,000 runners and a total in excess of 6,500 visitors.
This year, when conceptualizing and designing the stand, we wanted the visitors’ experience to be bigger and better than the previous year. We also had to account for the massive flow of people that passes within the ADNIC stand every minute and find ways to optimise the space for all intended purposes. Finally, it was important that the stand visually makes an immediate impact on the many visitors.
The design was all about curves, scales and heights, grand and functional. The raised stage highlighted the center area where ADNIC volunteers interacted all day with thousands of visitors. The four corner booths were designed to hosting and promote the health partners. We made sure to leave ample space for the photo opportunity stations, the relaxation and massage corner and the ADNIC Challenge!
This year’s activation idea was to create four ‘ADNIC Challenge Stations’. Each station hosted a specific fitness challenge, managed by a certified fitness trainer; the participants, mostly kids and young adults, went from one station to the other to test their skills and fitness level. The activity was a great success, and participation level went through the roof.
Abu Dhabi National Insurance Company provides reassurance and support to individuals and corporates to manage unpredictable health, life and general risks. They are also one of the leading providers of risk underwriting solutions across the Middle East and North Africa (MENA) region.